When it comes to home services, most customers don't have a specific brand in mind. In fact, a staggering 79% of consumers don't have a preferred company for appliance repair, 84% for HVAC repair, and an incredible 89% for electrical services.
This remarkable insight presents a golden opportunity for savvy home services businesses to capture the attention of these undecided searchers and convert them into loyal customers.
High Costs of Acquisition Demand Smart Spending
However, acquiring these potential customers comes at a premium in today's fiercely competitive market. The cost per click (CPC) for keywords in the home services industry is staggeringly high.
- HVAC CPC: up to $40.50 per click
- Plumbing CPC: $38.90 per click
- Termite CPC: $38.50 per click
- Pest Control CPC: $38.20 per click
Compounding the challenge, the cost per lead (CPL) for home services routinely exceeds $100:
- HVAC CPL: $270 on average
- Pest Control CPL: $95 on average
- Home Improvement & Repair CPL: $80 on average
As ad spend continues to climb, strategic planning and targeted campaigns are paramount to maximizing your ROI.
(Sources: Invoca, Google, ACCA, WordStream, HubSpot)
The Clientomic Advantage: Pay Per Call Model
At Clientomic, we understand the challenges of customer acquisition in the home services industry. That's why we offer a cost-effective and performance-driven solution: the Pay Per Call model.
With our Pay Per Call approach, you only pay for qualified calls from potential customers actively seeking your services. This eliminates the guesswork and wasted spend associated with traditional advertising methods. Simply provide us with your desired location, service type, and target call volume per day, and we'll quote you a flat rate per call.
No more paying exorbitant costs per click or lead – you only pay for the calls you receive, ensuring maximum ROI for your marketing efforts.
Don't let the high costs of customer acquisition hold your business back. Contact Clientomic today, and let us help you acquire new customers efficiently and cost-effectively through our innovative Pay Per Call model. Optimize your customer acquisition strategies for the home services industry and start growing your business today!
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